Macromedia announces Macromedia Flash support for Intel XScale microarchitecture for mobile devices; Collaboration enables users of Intel powered devices to have compelling Macromedia Flash experience.

M2 PRESSWIRE-11 July 2001-MACROMEDIA: Macromedia announces Macromedia Flash support for Intel XScale microarchitecture for mobile devices; Collaboration enables users of Intel powered devices to have compelling Macromedia Flash experience (C)1994-2001 M2 COMMUNICATIONS LTD

RDATE:11072001

* Macromedia working with Intel to optimise Macromedia Flash Player forIntel XScale microarchitecture

* Devices with Intel processors will provide compelling Macromedia Flash experience

* Optimised player will be available later this year

Flashforward 2001 New York, New York City -- Macromedia, Inc. (NASDAQ: MACR) today announced that it is working with Intel Corporation to optimise the Macromedia Flash Player for the Intel XScale microarchitecture utilising the Intel Integrated Performance Primitives (IPP). As a result of this collaboration, users will be able to experience high quality MP3 audio when playing Macromedia Flash content on devices built using Intel applications processors. The optimized code will be available to device manufacturers for use with the Macromedia Flash Player Software Development Kit (SDK) later this year.

"Device manufacturers and developers see Macromedia Flash as the best way to deliver engaging content in a small, compact file that downloads quickly," said Peter Goldie, general manager, Macromedia. "The optimised Intel IPP allows us to improve upon this experience with highly compressed MP3 audio, not only improving the sound quality of Macromedia Flash content on devices but making the files as small as possible."

"Leading companies like Macromedia demonstrate the commitment of the industry to the Intel Personal Internet Client Architecture (Intel PCA) as an optimal framework for developing wireless Internet clients," said Mike Iannitti, director of marketing, Intels Handheld Computing Division. "With this collaboration, device manufacturers supporting the Intel XScale microarchitecture and Intel StrongARM processor will benefit from the large community of Macromedia Flash developers authoring compelling multimedia content for their handheld products."

The Intel IPP includes optimised assembly language code that will increase the audio and video performance of Macromedia Flash content to provide a compelling Macromedia Flash experience for mobile device users. More information about the Macromedia Flash Player SDK is available at http://www.macromedia.com/software/flashplayer/licensing/sourcecode.

Macromedia Flash 5 is the standard for producing high impact Web experiences. Leading companies like Disney, Coca Cola, and General Motors use Macromedia Flash to deliver effective Web user interfaces and engaging, branded online experiences. The broad penetration of the Macromedia Flash Player ensures developers can author content that can be immediately viewed by nearly everyone online. Macromedia Flash Player, the most distributed software in the history of the Web, reaches more than 96 percent of Web desktops. Macromedia Flash is also bringing unique user experiences to a wide variety of platforms and devices.

ABOUT MACROMEDIA

Macromedia is passionate about what the Web can be. Its award winning products empower designers and developers to efficiently create and deliver the most engaging experiences on the Web, and enable innovative Internet business applications. Headquartered in San Francisco, Macromedia (NASDAQ: MACR) has more than 1,600 employees worldwide and is available on the internet at www.macromedia.com.

CONTACT: Sarah Mowatt, Macromedia Tel: +44 (0)1344 458633 e-mail: smowatt@macromedia.com WWW: http://www.macromedia.com Claire Woolley, C.I.T. Public Relations Tel: +44 (0)1908 542777 e-mail: claire.woolley@citpr.com WWW: http://www.citpr.com

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